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Years in Business

How long has the business been in business?

It may be exciting and new to try a brand new studio but it’s a big risk. Will they make it long term? 90% of all small businesses fail within two years. What happens then? What happens to your child that has just spent 2-3 years training at a studio that is now out of business? Is the new owner stable, emotionally and financially? Do they have experience in this business? Does the owner have experience in specifically dance and/or in the Children’s Activity Center Industry? Does the owner have a good reputation in the community? Does the new owner have a good reputation in specifically the dance industry (because if they don’t they won’t be able to attract top teachers). Sure, the owner may hire some good people to fill in the gaps, but when push comes to shove – does the leader really know this business (and know how to take care of your child)? We believe these are some important and fair questions to ask.

It takes time. There is no other way to say it other than than. A new business has to figure out: finances, staff, payroll, accounting, technology, website, curriculum, directors, management, scheduling, competition team, marketing, facility build-out, advertising, employee procedures, staff meetings, strategic planning, tax issues and so on. A new studio can’t possibly be doing all these things well and able to focus in the classroom. It takes time to stabilize and work out the kinks. In the meantime, the students that are enrolled become the testing-ground for the business. Most business analysts say it will take up 5 years before a business even remotely becomes stable. Based on experience, we believe this is conservative.

Dance Academy USA has been in business for 25 years and growing stronger every year. We are the largest and most stable dance studio in Northern California and arguably in all of California. We have run recitals yearly which accounts for about 140 shows. Our systems are tried and true over this 25 year period. There is very little drama inside of DAU because we know from experience the things to do to ensure the focus stays on our dancers. Our culture is second to none and our parents know instinctively (at this point) that they need to support ALL DAU dancers not just their own child. Our staff has been with us on average for 12 years. We are solid financially. Our competition team is one of the top 5 in California. Our facilities are top-notch and we have a full time maintenance man to ensure there is no neglect. We have curriculum leaders in place that focus on each genre. Our customer base in solid and growing. Our ownership team remains since day one. Our culture and environment is positive - we are here to stay!

It’s safe to say the kinks have been worked-out after 25 years. There is no start-up risk for you or your dancer when you enroll with DAU! You and your dancer are in good hands.

Dance Academy USA

Dance Academy USA offers dance classes in Jazz, Ballet, Pointe, Tap, Modern, Contemporary, Lyrical, Hip Hop,  Break, Street, Ballroom, Creative Dance and Intro to Dance for the communities of Cupertino, Sunnyvale, Los Altos, Los Altos Hills, Saratoga, West San Jose, Campbell, Santa Clara, Mt. View and Los Gatos.  ​